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77
77 Nicotine Pouches is rapidly becoming one of the flavour-variant heavyweights in the nicotine pouch market across the UK. The brand is manufactured in Poland by Luna Corporate and prides itself on one singular goal: supplying adult nicotine users with lots of strong, unique flavours in a discreet, tobaccoless format.
Each pouch contains plant-based fibres, food-grade flavourings and pharmaceutical nicotine. No tobacco leaf was harmed in the making of 77 Nicotine Pouches. There will be no smoke, no vapour. Instead, you pop one under your lip and enjoy the gradual release of nicotine over approximately 30 minutes. Have you read somewhere that 77 are "snus"? Found them being referred to as snus online? Don't worry - we've got you covered. Traditional snus always contains tobacco and is illegal to sell in the UK. All 77 Nicotine Pouches are 100% tobacco-free and legal to sell here. As long as you're over 18, of course.
77 Nicotine Pouches Strength & Format
77 Nicotine Pouches keeps things straight forward with a clear dot-based rating system and three core strength tiers.
- Light (2/6 Dot) (5.2mg): Ideal for beginners or anyone looking for a lighter more discreet experience.
- Medium (3/6 Dot) (10.4mg): Perfect for the daily user looking to enjoy a well-rounded satisfying hit.
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Extra Strong (6/6 Dot) (20mg): Built for the experienced smoker who wants the biggest punch.
Each pouch is only 0.65g leaving them slim and practically invisible under the lip. Packs come with 20 pouches and are color coordinated for quick identification of your flavour and strength
Flavour Breakdown
77 Nicotine Pouches has over 15 flavours available, meaning they stock more than most other brands we see on shelves. These are the flavours you can choose from:
- Mint & Ice – Tropical Mint
- Fruit & Berry – Watermelon Ice, Forest Fruits, Strawberry,
- Cola & Drink – Cola, Cola Vanilla, Cola & Cherry
- Dessert & Unique – Salted Caramel, Classic Tobacco
The range covers everything from icy fresh to fruity, nostalgic and dessert-inspired, so there is genuinely something for every palate.
Who Are 77 Nicotine Pouches For?
77 Nicotine Pouches offers one of the widest strength ranges available with their three tier strength system.
- 77 Nicopods Light (5.2mg) are ideal if you are new to nicotine pouches or are looking for a milder experience.
- 77 Nicopods Medium (10.4mg) are great if you consume nicotine daily and want a well-rounded pouch that isn’t too intense.
- 77 Nicopods Extra Strong (20mg) are for experienced users with high nicotine tolerance. Not for the faint of heart.
Why Buy 77 Nicotine Pouches from Snus O'Clock?
- Complete Flavour Assortment – More than 15 varieties in each of our 3 strength categories
- Swift UK Delivery – We dispatch quickly and package discreetly
- Affordable pricing – Great value on single cans and multi-buy offers
- 18+ Only – Age verification required for each order
👉 Best Place To Buy Snus Online
FAQ
What strength are 77 nicotine pouches?
77 nicotine pouches contain 16mg nicotine per pouch and sit in the medium strength category, making them suitable for regular users who want balanced nicotine delivery.
What flavours are available in the 77 collection?
The 77 collection includes fruit, mint, cola, dessert, fizzy and classic flavour profiles, giving users a wide choice of taste options within the same strength level.
Are 77 nicotine pouches tobacco free?
Yes. 77 nicotine pouches are tobacco free and designed for discreet nicotine use without smoke or vapour.
Do you offer next day delivery in the UK?
Yes. Orders placed before 12:00 are dispatched the same day and UK next day delivery is available.
Are orders shipped discreetly?
Yes. All orders are shipped in plain outer packaging with no nicotine wording visible on the parcel exterior.
Is there a bundle option for 77 nicotine pouches?
Yes. Customers can choose the Bundle of 5: 77 16mg for a more convenient multipack purchase.
Peoples Ask for
What are 77 nicotine pouches?
77 nicotine pouches are tobacco-free pouches manufactured in Poland by brand Luna Corporate. Each pouch contains a combination of plant-based fibres, food-grade flavourings and pharmaceutical-grade nicotine. There is no tobacco leaf. There is no smoke. There is no vapour. Once you pop one of these bad boys under your lip, you’ll enjoy steady release of nicotine for around half an hour.
What strengths do 77 nicotine pouches come in?
77 offer three strengths: Light, Medium and Extra Strong. The dot indicators on their bright blue cans will help you choose however:
1. Light = 5.2mg nicotine per pouch (Displayed as ○○●●●●)
2. Medium = 10.4mg nicotine per pouch (Displayed as ○○○●●●)
3. Extra Strong = 20mg nicotine per pouch (Displayed as ○○○○○○)
Are 77 pouches the same as snus?
No, they are not. We get asked this one a lot, especially when customers find us in a google search.
Traditional snus is tobacco-based and ILLEGAL to buy or sell in the UK. You may hear otherwise on snus forums, but they’re wrong. Each and every 77 pouch is 100% tobacco-free. Sure they are positioned in a similar place—under the lip—but they are different products, legally and chemically.
What is the best flavour to try first?
77’s Fresh Mint at 5.2mg is perfect for beginners. It’s refreshing, yet still tame enough that most people enjoy it. If you’re feeling brave but still want something at the lower strength, try out Cola & Cherry at 10.4mg. It’s our most reordered flavour of 2026 for a reason!