CLEW
CLEW is a fast-growing brand within the nicotine pouch category. Founded in 2024 by Nevcore Innovations, this American brand has already scooped several industry awards - Best Modern Nicotine Product at InterTabac Dortmund, Consumer Choice Award at the ANTY Malaysia Expo - by keeping things simple: we promise to make your pouch as smooth, moist and comfortable as possible without compromising on flavour or nicotine consistency from first-to-last bite.
Nicotine pouches from CLEW are 100% tobacco free. They're made using plant-based fibres alongside food-grade flavourings and pharmaceutical-grade nicotine. No tobacco leaf is used. There's no smoke. No vapor. Our slim soft fleece-like material comfortably nestles under your upper lip and releases nicotine over time - up to 45 minutes. If you've heard CLEW being referred to as "snus" online, please don't be confused. Traditional snus contains tobacco and cannot be sold in the UK. CLEW pouches are tobacco free and legal to purchase here*, as long as you are 18+.
CLEW Strength & Format
CLEW uses a simple dot system on the can so you can spot your strength at a glance.
- Normal / Light ~ 5mg: Ideal for newcomers or those who desire a less intense hit.
- Extra Strong ~10mg – 10.4mg: Perfect for daily users who desire a good solid hit.
- Extreme ~15mg – 20mg: For those seasoned users who like to turn it up to 11.
CLEW can most commonly be found in the United Kingdom in the 5mg and 10mg strengths, though some brands can be found ranging from 15mg or even 20mg for those users who require that extra little kick. The dots allow for quick identification of the desired can without having to read tiny print.
Each can holds 20 slim pouches. They are 0.5g each. Light and low profile. They won't slip like skinny tabs do. The moist formula also allows for less break in time than many of the dryer e juices out there. And don't forget the handy dandy built in pouch storage under the lid for when your on the go.
Flavour Breakdown
CLEW doesn’t overthink things and has flavours to suit everybody. They’re natural tasting instead of syrupy sweet, and include mint, fruit and coffee flavours.
Mint & Menthol
- Cool Mint – An invigorating peppermint blast with icy edges. This is CLEW’s bestseller and is available in all strengths.
- Menthol – Subtle and cooling. Good for everyday vaping.
- Spearmint – Sweet spearmint with a softer, chewing gum kind of taste.
- Wintergreen – Crisp, cooling and slightly sweet. This classic American flavour has gained a cult following in the UK.
Fruit & Berry
- Watermelon – Refreshing with just a hint of candy sweet. Perfect for the summer months.
- Blueberry – Sweet blueberries with just a hint of tartness. Tastes natural, not artificial.
- Citrus – Bright, tart and full flavoured. Available in select markets.
Coffee
- Coffee – Roasted and rich for those who fancy something warm and familiar rather than minty or fruity.
Who Should Try CLEW Pouches?
CLEW pouches offer such a wide strength range that we really do have a pouch for most adult nicotine users.
- Pick up CLEW 5mg if you're new to nicotine pouches or like to keep it light and stay in control.
- Pick up CLEW 10mg if you're a regular nicotine user and want a reliable daily pouch that packs a punch.
- Try CLEW 15mg or 20mg if you're an experienced nicotine user with a high tolerance. These are not beginner strengths!
- Don't try CLEW at all if you've never used nicotine before. Even our 5mg pouches assume you know what nicotine feels like under your lip.
Why Buy CLEW from Snus O'Clock?
- Full UK stock range – We stock every flavour and strength of CLEW
- Fast UK delivery – Get your order delivered quickly and packaged discreetly
- Best prices guaranteed – We offer competitive prices on single cans and biggest savings on multi-buy deals
- Strict over-18 policy – We perform age verification checks on every order
How to Use CLEW Nicotine Pouches
- Open the can by twisting the lid.
- Take one pouch out and place it between your gum and upper lip.
- Leave it for 5–10 mins until you start to feel the nicotine.
- Leave for up to 45 mins, or until the flavour disappears.
- Bin used pouches responsibly by placing them in the compartment underneath the lid when you’re finished with them. Alternatively, wrap them in tissue and put in the bin.
- If you are new to nicotine pouches, we recommend trying the 5mg pouches first.
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Peoples Ask for
What are CLEW nicotine pouches?
CLEW are 100% tobacco-free nicotine pouches created by a brand new company called Nevcore Innovations in 20 24. They are made using plant-based fibres, food-grade flavourings and pharmaceutical grade nicotine and come in five tasteful flavours. The fleece-like material feels slim and soft against your skin sitting discreetly underneath your upper lip releasing nicotine slowly for up to 45 minutes. There is no tobacco leaf, smoke or vapour. Customers are able to buy CLEW pouches in the UK legally if they are aged 18 or over.
Are CLEW pouches the same as snus?
No, they are not. Traditional snus contains tobacco leaf and cannot be legally sold in the UK. Online sellers may mislabel CLEW pouches as snus, but this is inaccurate. Both products are placed underneath the lip, but CLEW is completely tobacco-free and legally speaking both in the UK and Europe they are completely different products.
What strengths do CLEW nicotine pouches come in?
CLEW keeps things simple using a dot system on the side of the can to indicate strength. Normal/ Light (~5mg) is ideal for beginners or those who prefer a milder nicotine hit. Extra Strong (~10mg to 10.4mg) is perfect for established users looking for a full daily pouch. Finally Extreme (~15mg to 20mg) is nicotine pouches for hardened adults that like to crank it up to 11. This dot system allows you to easily identify which strength you’re buying without needing to read tiny letters.
Is CLEW legal in the UK?
Yes. You can legally buy and sell CLEW nicotine pouches in the UK if you are an adult aged 18 or over. Selling nicotine pouches to children under the age of 18 becomes a specific offence from the 29 October 20 26 under The Tobacco and Vapes Act 20 26. Snus O’Clock performs age verification checks on every order.
How many pouches are in a CLEW can?
20 slim pouches come in every can. Each pouch weighs around 0.5g and will feel light and low-profile in your mouth. They are designed not to slip around like thinner ‘tabs’ of nicotine pouches can. The cans have a built-in compartment under the lid for used pouches when you’re on the move.
What flavours can I buy from CLEW?
CLEW offers a simple range of different flavours. Mint & Menthol covers Cool Mint (their bestselling flavour), Menthol, Spearmint and Wintergreen (common in America, this underrated flavour has been gaining fans over here in the UK). Fruit & Berry has pouches covering Watermelon, Blueberry and Citrus. They also do a Coffee flavour for those who don’t mind kicking back with something warm and roasted instead of minty or fruity.
How long does one CLEW pouch last?
Many people will use a CLEW pouch for around 45 minutes. They have a moist formula which means the flavour and nicotine release slowly throughout your session. You shouldn’t feel like it fades too soon. Chewing or sucking is not necessary, you can simply let it rest between your gum and upper lip until the flavour is gone.
How do you use CLEW nicotine pouches?
Open the lid by twisting it and remove one pouch from the can. Place the pouch between your gum and your upper lip and keep it there. You should start to feel the nicotine within 5-10 minutes. Leave it there for up to 45 minutes then dispose of it. We recommend placing it in the small compartment underneath the can’s lid as it’s built for that purpose; unless you’re somewhere you can’t, then wrap it in a tissue and bin it. If you’re new to nicotine pouches, we suggest starting with the 5mg pouches.
Can I buy CLEW nicotine pouches online?
Yes you can! You can purchase the entire CLEW range from us online at Snus O’Clock. We have every flavour and strength available. We also offer fast UK delivery in discreet packaging and highly competitive prices on both single cans and multi-buy deals. Every single order goes through strict over-18 age verification checks.
Do CLEW pouches have CBD?
No. CLEW nicotine pouches do not contain CBD or any other cannabis-derived ingredients. They contain nicotine, plant-based fibres, water, flavourings and sweeteners.
Are CLEW pouches FDA approved?
In March of 20 24, the FDA officially accepted a premarket tobacco product application for CLEW pouches to be sold in the United States. This process is US only. Here in the UK, CLEW nicotine pouches are governed by UK trading standards, the Tobacco and Vapes Act 20 26 and the General Product Safety Regulations. As they are not medicines, they do not require MHRA approval, but they do need to conform to UK product safety and labelling guidelines.
Are CLEW pouches safe?
No nicotine product is completely safe, as nicotine is addictive. However, CLEW pouches are tobacco-free so they don’t contain many of the harmful chemicals found in traditional tobacco products. You should also note they are not smoking cessation products and should not be used to quit smoking. As with any nicotine product, we recommend you use them responsibly and choose a strength that you can handle.
Who are CLEW pouches for?
Nicotine pouches are for adult use. As CLEW offer pouches ranging from 5mg to 20mg nicotine there is a pouch for most adult consumers. If you are new to nicotine pouches or just want to keep your usage light and under control then pick up some CLEW 5mg pouches. If you’re a regular user after a dependable daily pouch with a good hit then CLEW 10mg is for you. Only purchase CLEW 15mg or 20mg if you’re an experienced nicotine user with a high nicotine tolerance. If you have never used nicotine before then we don’t recommend trying CLEW pouches. Even the lowest strength of 5mg assumes you are familiar with what nicotine feels like beneath your lip.
What is the best CLEW flavour for new users?
As a newcomer to nicotine pouches we recommend sticking to Cool Mint at 5mg. It’s CLEW’s bestselling flavour for a reason. It provides you with a refreshing peppermint kick that is hard to argue with. If you’d rather have something fruity then Blueberry at 5mg is also a good option. Alternatively, if you want that true American mint flavour then go for Wintergreen at 5mg.
Why are CLEW pouches so popular in the UK?
CLEW hit the ground running in the UK by prioritising comfort and consistency. Their ultra-smooth moist pouches require little to no break in time like some of the dryer alternatives do. Their flavour range isn’t sickly sweet like some brands and the built-in waste compartment is actually useful. CLEW has already won awards such as Best Modern Nicotine Product at InterTabac Dortmund and the Consumer Choice Award at the ANTY Malaysia Expo so they know how to stand up to the biggest brands in the category.